WhatsApp Business Messaging licenses are applicable for both the Portal and API ( Connect API (WhatsApp) )

•WhatsApp Business Messaging

•SOPRANO WhatsApp

•SOPRANO Template API Whatsapp

WhatsApp Business Messaging offers a dedicated application (Campaign Tool) within MEMS Portal and the API capabilities are packaged within the Connect API 's WhatsApp Channel.

Refer to the WhatsApp Messaging Channel section and the Connect API Interface Developer Guide for more information.

Refer to the section WhatsApp - Rich Media Limitations for more information.

•B2C (Business-to-Consumer) Messaging

•WhatsApp Promotions to target large set of audiences.

•Convenient to engage with audiences because of ease of availability of the channel.