eMailer - Application Overview

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eMailer - Application Overview

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Note: The following is to be considered while setting up MEMS Email

 

SPF records to prevent Spoofing

 

When using Emailer Users must add an SPF (Sender Policy Framework) record to prevent email spoofing, it prevents spammers from pretending to send emails that appear to come from your domain.

 

Adding an SPF record to your domain host will help recipients know where the emails have come from, providing reassurance that they aren't being spoofed. This is important to ensure email deliver-ability.

 

 

Add an SPF record to your domain host

 

In order to secure MEMS Email, update User's DNS records and add an SPF TXT record that lists the mail servers that can send email from User domain, mimicking the scenario as if the message is sent from a server that is not in User's SPF record. The recipient's server may consider this as spam and the email will end up in the recipient's spam folder.

 

Users need to add the following SPF record:

 

v=spf1 ip4:<IP Address 1> ip4:<IP Address 2> ip4:<IP Address 3> ip4:<IP Address 4> ip4:<IP Address 5> ip4:<IP Address 6> etc.

 

User's new SPF record update normally takes effect within 48 hours.

 

The <IP Address 1> in bold italic are placeholders for MEMS specific IP address as each MEMS domain will have its own set of IP addresses to be added to the SPF record.

     Users are to get in touch with the Customer Support Team for their specific IP values.

 

 

 

 

 

Features

 

Schedule campaigns

 

Scheduling one-off and recurring email orders is easy with SOPRANO MEMS eMailer+. Orders can be sent immediately, periodically (hourly, daily, weekly etc.), during weekdays/weekends, or anytime in the future.

 

Manage contacts, groups & lists

 

Provides full contact management capabilities enabling you to quickly and easily add, edit, manage and delete contacts, lists and groups online. SOPRANO MEMS eMailer+ supports lists of up to 1 million recipients in a single broadcast.

 

Send Personalised emails

 

Supports mail merge, allowing you to send personalised and customised emails to your subscriber base.

 

Send emails with attachments

 

Allows you to send emails with attachments (20MB size limit applies).

 

Create and Send HTML emails

 

Provides an in-built HTML email editor allowing you to create, edit and preview HTML email messages.

 

Automated web forms

 

Provides 'Subscribe' and 'Unsubscribe' pages in order to build your marketing and loyalty lists.

 

 

 

 

Email Templates

Allows you to create templates from new and existing emails. Templates save you the time and hassle of re-writing the same emails, and can be easily tailored to suit your organisation’s corporate branding and email layout.

 

 

 

 

Control Message Delivery Rates

 

Lets you control the rate at which email messages are delivered with batching and throttling controls. This is particularly useful if you have limited staff and resources to handle incoming voice calls.

 

Blacklist/Whitelist Filtering

 

Enables emails to be passed through blacklist and whitelist filters. When a blacklist is used, any contacts included on the blacklist are excluded; if a whitelist is used, emails will only be sent to the contacts listed on both the contact list and the whitelist.

 

 

 

SPAM Compliance

SOPRANO MEMS eMailer(+) complies with Australia’s SPAM laws including:

 

The ability to add subscribe and unsubscribe links into emails.

 

The system manages subscriptions and unsubscribes.

 

Unsubscribers will be automatically added to a blacklist.

 

 

 

Common Reporting Across SOPRANO MEMS

 

Campaign Monitoring and Statistics

 

SOPRANO MEMS eMailer(+) provides real-time statistics for live monitoring and tracking of email campaigns. Available metrics available include: Messages Sent, Delivered, Bounced, Opened, Number of Subscribers, Number of Unsubscribed.

 

Real Time Reporting

 

SOPRANO MEMS eMailer(+) enables you to search and create customised reports from within the same portal as your SMS communications.

 

 

 

 

Both text-based and graphical reports can be exported to a CSV (Comma Separated Value) file for tracking and analysis.

 

 

 

 

Use Cases

 

Retail

 

Many customers like to be updated about the latest promotions and special offers. By deploying SOPRANO MEMS eMailer, organisations are able to directly update their customers on the latest deals without the need for costly print advertising.

 

Marketing Agencies

 

Marketing companies with SOPRANO MEMS eMailer are able to send campaigns not only for themselves, but on behalf of their clients as well.

 

Clubs

 

Clubs cannot exist without their members. SOPRANO MEMS eMailer allows clubs to provide members with new service and event information to drive member involvement and attendance.  

 

Hotel Chain

 

Update your guests with special offers and associated redemption vouchers to increase sales and customer loyalty.

 

Businesses

 

Keep people in the loop by communicating company news, events and key dates to your your customers, suppliers and staff with  SOPRANO MEMS eMailer.

 

Bill Payments

 

Simplify bill payments requests by using a single email template with mail-merged user data to create personalised payment requests with SOPRANO MEMS eMailer.

 

 

 

Enabling SOPRANO MEMS eMailer / eMailer+

 

SOPRANO MEMS eMailer functionality is available under the licences:

 

SOPRANO MEMS eMailer

 

SOPRANO MEMS eMailer+

 

SOPRANO MEMS Campaign Manager licence (eMailer / eMailer+ )

 

SOPRANO MEMS Campaign Manager+ licence  (eMailer and eMailer+ )

 

Please contact your SOPRANO MEMS Account Executive or email help@sopranodesign.com for more information on  SOPRANO MEMS eMailer.